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Digital E-Book

Content Marketing E-Book Full Course

Content Marketing E-Book Full Course

Rs. 299.00
Rs. 699.00 Rs. 299.00
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  1. Introduction

    • Explore the evolution of content from the early days of the internet to its crucial role in digital marketing today, with industry statistics emphasizing its significance.

  2. Basics of Content Marketing

    • Understand content marketing fundamentals, including definitions, characteristics, and its relationship to other online marketing strategies, plus key considerations for content creation.

  3. Types of Content

    • Detailed analysis of various content types and their effectiveness, focusing on written content like blogs, and defining their features and use cases.

  4. Content Creation

    • Learn the step-by-step process of content creation, from setting goals to publishing and ensuring your content reaches its intended audience.

  5. Content Optimization

    • Understand SEO and content optimization strategies to increase visibility and reach. Learn about harmful practices to avoid in the process.

  6. Content Management

    • Dive into the phases of content management and explore Content Management Systems (CMS), their functionalities, and how they help in content distribution.

  7. Content Distribution

    • Discover content distribution channels, strategies like syndication and repurposing, and how to promote your content effectively across platforms.

  8. Content Marketing Metrics to Monitor

    • Learn the key metrics to track content performance, including conversions and engagement, and understand how to measure success.

  9. Content Marketing Strategy

    • Develop a comprehensive content marketing strategy, from setting goals and defining your target audience to planning content creation and distribution.

  10. Top Challenges of Implementing Content Marketing Strategy

  • Explore the common challenges faced by marketers and discover solutions to overcome them, ensuring optimal content performance.

  1. Content Marketing and Online Marketing

  • See how content marketing fits into the broader online marketing landscape and how it can be integrated with other promotional activities for maximum impact.

  1. Content Marketing and Influencer Marketing

  • Learn about the growing role of influencer marketing, how it complements content marketing, and how to leverage influencers to promote your brand.

  1. Tools and Apps to Help You with Content Marketing

  • Explore essential tools for content creation, optimization, management, influencer marketing, and distribution to streamline your marketing efforts.

  1. Content Marketing Glossary

  • A comprehensive glossary explaining key terms and concepts used in the course for easier understanding.

  1. Questionnaire

  • A set of 50 multiple-choice questions to help reinforce the concepts learned and assess your knowledge of the course material.

  1. Conclusion

  • A summary of the course’s key takeaways, along with insights into the future of content marketing and its evolving importance in the online marketing space.

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